Grow your business with
website design that works for you

Poor web design drives 39% of traffic to competitors.

Award-winning website design company in Michigan

Grow your business with website design that works for you

Poor web design drives 39% of traffic to competitors.

Award-winning website design company in Michigan

Our approach

Whether you need a simple landing page website or a complex e-commerce platform, we have the expertise to deliver the solution that's right for you.

Go live


Messaging matters!


The role of copywriting is to communicate your message and goals effectively to your target audience in a clear, concise, and compelling way. It helps to build trust and establish the website's brand identity, while also making the site more user-friendly and easy to navigate. Let our experienced copywriters help you convert visitors into customers and clients!

Options to create copy:


Use our free resources to write your own copy

Use our free resources to guide you through writing effective website content:

Homepage copy guide Website copy strategy guide


Let our copywriting team write for you

Let our experienced writers craft compelling and effective website copy that will help your business stand out. Learn more about copywriting.


Formulate your website’s copy over a workshop

Together we can develop a strategy for your website's copy that aligns with your business's goals and target audience. Learn more about strategy consulting.


Our UX Research process can optimize the copy

We use user research and testing to inform and improve the copy on your website, ensuring that it resonates with your target audience and drives conversions. Learn more about UX research.


Captivate prospective customers

Design is critical for websites as it influences user experience, brand identity, and business success. A well-designed website captures attention, guides users and creates a positive experience that drives engagement and conversions. Investing in effective design is essential for maximizing growth potential.

User Experience Design

User experience design for websites is critical for creating an engaging and intuitive experience that drives user engagement and conversions. It involves optimizing the layout, content, and user interface to enhance user engagement rates and overall revenue. By analyzing user behavior, designers can identify and optimize user experience to achieve maximum impact.

Design solutions

Heuristic Design

Our design team will create a tailored website that drives conversions, analyzing your competition and aligning with your business goals.

Dedicated Workshops 

Execute confident decisions by combing your industry knowledge with our expertise in design, branding, UX and tech.

UX Research

Design the user experience based on actual insights provided by testing your website on your target audience. Learn more about UX research.


Visuals play a crucial role in capturing your audience's attention and conveying your brand's message effectively. 

Options for website imagery


Stock Photography

All website packages include high-quality stock photography


Custom Photography

Product, building and staff photoshoots in the Great Lakes Bay Region.


Custom Illustrations

Creating engaging illustrations and animations built for your brand


Scalable solutions

Choosing the right technology platform is critical for achieving short-term and long-term goals while optimizing your budget. The platform should align with your business objectives, be user-friendly, compatible with the latest technologies and cost-effective. It sets the foundation for long term success.

Static website

Static websites are crucial for the growth and success of an upcoming business by providing an accessible and effective online presence that reaches a wider audience. They help establish credibility, increase brand awareness, and generate leads and sales.


A great option for businesses that require a simple, fast-loading, and low-maintenance website.

Quick to setup

They have no dynamic components or databases, making it faster and easier to set up. 


They are a cost-effective solution for businesses looking to establish a basic online presence.

Related case studies

Website CMS frameworks

Take control of your website's content with a Content Management System (CMS). Streamline the content creation process, manage users with ease, track your website's performance, and optimize for SEO.

Benefits of a CMS

Log in and easily make changes to content

Utilize interactive features such as a blog or calendar

Control who has access to content modifications

Preview changes before publishing them

Ease-of-mind updating without fear of breaking the website

Leverage an active web presence to appeal to search engines

Our vast experience with CMS website framework includes:

Looking for something unique?

Let our specialists create a tailored Content Management System that can optimize the functionality of your website according to your requirements.

Get a free quote

Related case studies


Sell your products and services online with ease. Display products attractively, facilitate secure transactions, manage customer information, and keep track of inventory.

Benefits of a CMS

Inventory management

Manage inventory across multiple locations with product expiration with FIFO (first in, first out) policy.

Shipping label automations

Automatically print shipping labels for your customers.

Affiliate systems

Recruit influencers and advertisers that can earn commissions on the sales they drive.

Customer profiles

Access historical analytics and shopping trends for individual customers.

Financial reports

Produce In depth analytics of your sales and revenue.

Store analytics

Understand historical data and predictive trends for your customer purchase habits.

Procurement automation

Automate your inventory resupply by streamlining your procurement process.

Abandoned cart notifications

Send customers a notification when products are left in their cart.

QuickBooks automation

Synchronize your QuickBooks Online with your store transactions.

Specialized promo/discount codes

Apply custom promotions with discounts. buy X get Y, tiered or date limited specials.

We specialize in numerous eCommerce technologies, such as:

Need a specialized eCommerce solution?

Craft the ideal eCommerce website for your business with the help of an expert team focused on increasing sales growth and driving revenue expansion.

Get a free consultation

Related case studies

Go Live

Drive traffic

Online marketing is a crucial aspect to budget for when launching a new website as it can have a significant impact on the success of your short and long term goals. It boosts visibility, drives traffic, generates leads and allows for measuring and optimizing campaigns. Investing in online marketing sets the foundation for growth hacking success and long-term business growth.

Strategic SEO

Maximize your online visibility with strategic Search Engine Optimization (SEO). Research the right keywords, optimize your website's content and technical aspects, and build high-quality inbound links. Drive traffic and increase your online presence with strategic SEO. We can create an effective plan to help boost your search engine traffic!

Get started

Three pillars of effective SEO


Help search engines better understand your site and prioritize important content. This includes optimizing how content is displayed, where keywords are used and implementing structured data schemas to enhance visibility.


Create high quality content rich with your desired keywords. This is an important ongoing process to improve your website’s connection to those keywords. Appropriate keyword density and placement will enhance this relevance.


Establish yourself as an expert on a topic. High quality links to your website improve domain authority. Simultaneous implementation of proactive and passive strategies create valuable inbound links and are most effective for short and long term growth.

Proven PPC

A well-executed Pay-Per-Click (PPC) campaign is important for the growth of your business. That's why our PPC services are tailored to meet your unique needs and drive real results. Get results quickly with a PPC plan that’s right for your business. 

Get started


Our process starts with research and analysis to understand your target audience and the best channels to reach them.


Next, we create compelling copy and visuals to grab their attention and entice them to take action. 


Finally, we run targeted campaigns and continuously optimize them through A-B testing to ensure maximum performance and return on investment. 

Find opportunities to increase sales on your website

Get a free website audit

Iterative process

What our clients feel about us

Hands down the best customer service and response I've ever received! My site required a lot of attention and patience as we were changing over our inventory, POS system and web provider. The team at Hiero was spectacular and took care of every tiny detail and answered every question. I will definitely be utilizing their services again!

Sarah Costello

Owner of Market Grey Boutique, Reese Michigan

The Hierographx UX team is excellent! Each of them was an expert at their specialty. I've been a customer for years, and have always been satisfied with their work. I have given them a lot of different and challenging tasks including designs of websites, desktop, mobile apps and improving existing processes. I highly recommend them for UX projects.

Sean Worthington

CEO of RAIDAtech
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We started working with Hierographx in 2002…Our relationship with them has been ongoing…they have strong project management. They are very good at meeting deadlines. Their knowledge and the ability to transfer their ideas into tangible solutions is most impressive.

Robert Martin

Owner of Review Magazine
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Over the last couple of years, Heiroom has engaged with Hierographx for development and strategic support. Hierographx has always provided great quality, skill, and most importantly, a validated ethical business practice. The dedication they have provided to Heiroom is unwavering.

Chris Budnik

CEO of Heiroom
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A fully functional, integrated, and dynamic website was critical to our success. The Hierographx team was amazing. They guided us through many elements that we needed to change to make our brand strategy effective in the market. Their expertise was invaluable during the entire process of scoping, developing...and even our “go-live” phase. We would not be as successful as we have been without all the hard work of the entire Hierographx team!

Lori Putt

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Services that add value to your website

Small Business Services

Do your business needs go beyond website design?

From social media marketing to banners, brochures, business cards and more. Partner with our team of experts to provide ongoing support. Customize your team based on your current needs:

  • Designers
  • Developers
  • Copywriters

UX/UI Design

What makes UX/UI website design different?

UX designers focus on research that includes user interviews and testing to determine how the message is received rather than how it looks. Your website's design is modified based on insights gained from meticulously testing it with your target audience that produces proven results. Every dollar invested in UX produces $100 in return.

Latest tips & trends in website design

View more

Let's talk

We’re happy to help you. Schedule an appointment with our team of experts.

Frequently Asked Questions

What is your process for designing a website?

Our process for designing a website involves understanding the client's business objectives, target audience, and competition. Based on this information, we create a detailed design brief and create a visual representation of the website through wireframes and mockups. We then work closely with the client to refine the design and develop the website.

How long does it take to design a website?

The time it takes to design a website can vary depending on the complexity of the design, the number of pages, and the amount of content. On average, it takes 4-8 weeks to design a website.

Can you help with website content development

Yes, we offer website content development services in addition to design services. We work with clients to develop compelling, SEO-friendly content that resonates with their target audience and supports their business goals.

What is your policy on revisions?

We believe in delivering a high-quality website that meets the client's needs and expectations. As such, we offer revisions to ensure the client is completely satisfied with the website design.

How do you ensure that the website is optimized for search engines?

We use best practices for SEO to optimize the website for search engines, including keyword research, on-page optimization, and technical SEO. Our goal is to ensure that the website is easily discoverable by search engines and appears on the first page of search results.

Do you offer mobile optimization for websites?

Yes, we offer mobile optimization services to ensure that the website is optimized for viewing on all devices, including smartphones and tablets. Our mobile optimization services include responsive design, mobile-friendly coding, and mobile-specific functionality.

Can you help with e-commerce website design?

Yes, we have extensive experience designing and developing e-commerce websites. Our e-commerce websites are designed to be user-friendly, secure, and optimized for conversion.

Can I have custom integrations? (PayPal, Square, Google Maps)?

We commonly integrate these and many others into our client’s websites. We also build custom API services to feed your data to mobile applications and other websites.

How much does it cost to design a website?

The cost of designing a website can vary depending on the size and complexity of the website, the number of pages, and the services required. On average, a simple website design project can cost anywhere from $3,000 to $10,000.

Do you offer website hosting services?

Yes, we offer website hosting services in addition to design and development services. Our hosting packages include reliable and secure hosting, daily backups, and 24/7 support.

Do you offer website maintenance services?

Yes, we offer website maintenance services to ensure that the website remains up-to-date, secure, and functioning properly. Our maintenance packages include software updates, security monitoring, and technical support

Can you help with online marketing?

Yes, we offer online marketing services in addition to website design services. Our online marketing services include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing.

What is your policy on website ownership?

The client retains full ownership of the website and any custom code. We provide the client with all necessary files and access to the website's source code upon completion of the project.

How do you handle website security?

We take website security very seriously and implement several measures to keep our client's websites secure. This includes regular software updates, implementing secure hosting, using secure payment gateways, and implementing a strong password policy for all users.