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Accessibility isn’t just about compliance. It’s about getting more leads. If your site isn’t usable by everyone, you’re turning potential customers away before they even get started. And here’s the kicker: many of the features that help people with disabilities also make your site smoother, faster and more trustworthy for every visitor.
Let’s walk through six website design features that most companies overlook and explain how each one directly helps you gain more customers.
Not everyone taps through your site with a mouse. Many people rely on a keyboard, so they need to see which link or button they’re on. If your site doesn’t highlight that clearly, they can’t move forward.
When visitors get stuck or click the wrong thing, they leave. But when your site gives them clear visual cues, like an outline or color change, they stay, explore and convert. It’s not just about accessibility; it’s about trust.
A sleek, muted design might look nice on your laptop, but low-contrast text becomes unreadable for users with visual impairments or even just bright screens. If your buttons blend into your background or your text disappears in mobile daylight, you’ve got a visibility issue.
By using high-contrast combinations, especially for calls to action and headers, you’re not just helping users with low vision; you’re making sure everyone can clearly see the next step. More clarity leads to more conversions.
Lots of users bump up their font size in browser settings. If your layout falls apart when they do, you’re signaling that your site isn’t trustworthy or professionally built. That’s a quick way to lose a lead.
Responsive design should include scalable text that doesn’t shove content off the screen or cover buttons. It’s a small test that makes a big difference in whether people stay, read and click through.
“Click here” tells search engines nothing. It tells screen reader users even less. And it’s a wasted opportunity to build trust. Descriptive link text, like “See Our Full Pricing List” or “Explore Client Success Stories,” tells the user exactly what they’re getting.
This matters for everyone. Clear language builds confidence. When you tell people what to expect before they click, they’re more likely to engage and stay longer.
Ever tried navigating a site using just your keyboard? Without shortcuts, you’re forced to tap through every single menu item every time. That’s what happens when your site doesn’t have a “skip to content” link.
Skip links are simple, behind-the-scenes tools that let keyboard users bypass repetitive navigation and jump straight to the main info. These are hidden-at-first links that appear when someone starts using a keyboard. They let users skip to the main content with one press, like a fast-forward button. It’s not the same as an anchor link; it’s specifically designed for accessibility and appears only when needed, so it doesn’t clutter your design.
It’s not just helpful; it’s respectful of their time. And when people can get to what they need faster, they’re far more likely to stick around (and buy).
Alt text isn’t just an SEO bonus. It’s a core accessibility feature. It tells screen readers what’s in your images. But beyond compliance, it builds brand credibility by showing that you’ve thought about all your users.
Done right, alt text helps your products show up in Google Image Search, makes your site more accessible to all users and acts as a helpful backup when images don’t load. It’s free visibility, plus a better experience for everyone. Yet too many businesses leave it blank, which means missed opportunities and a site that feels incomplete.
These features aren’t just for a niche audience. They’re for every visitor who scrolls too fast, reads in sunlight, tabs through pages, or has limited internet speed. In other words, they’re for your real-world customers. When you make your site easier to use, people stay longer and buy more.
At Hierographx, we don’t just meet the bare minimum. We bake accessibility into every layout, every button and every user path because clear access builds trust, and trust builds business.
Captivate your audience and enhance brand perception with our custom website design services, creating an unforgettable digital experience.
Captivate your audience and enhance brand perception with our custom website design services, creating an unforgettable digital experience.
