HOH creates and markets premium CBD products via direct sales, wholesale and private label licensing.
Consulting, Design, Development



The problem

HOH struggled with a problematic e-commerce framework. It was forcing a broad range of services with distinct offerings into a one-size-fits-all solution that was inadequate for the company’s needs.

Key challenges

Insufficient inventory management resulting in wasted manhours.
Antiquated frontend for retail users resulted in sub-optimal conversion rates.
Complicated interface for B2B clients resulted in labor intensive, manual ordering.
Limited marketing options due to policies of major ad platforms regarding CBD.



Technologies used to build the custom web application

For the client-side UI
For the database
For long-term maintenance
For server-side functionality

Core product


Centralized inventory management
FIFO (First-In First-Out) approach for tracking
Automated CoA (Certificate of Analysis) for customers
Revenue analysis and reporting to calculate profit
Inventory conversion from white label to retail
Separate dashboards for wholesale and private label
Scheduling of robust and  dynamic offers
Affiliate system to calculate individual sales commissions
Barcode enabled PoS (Point of Sales) for stores and tradeshows
Custom CMS (Content Management System) to manage content

An all-encompassing solution

Sophisticated affiliate system

The affiliate system empowers HOH to sidestep banner ads and leverage influencers as a marketing channel. This approach grants referral links that provide robust and flexible commission structures based on individual agreements.

Advanced inventory management

FIFO policy across all customers enables staff to track products by lot number to determine expiration and CoA.

Designed for

all dimensions

A fully functional, integrated, and dynamic website was critical to our success. The Hierographx team was amazing. They guided us through many elements that we needed to change to make our brand strategy effective in the market. Their expertise was invaluable during the entire process of scoping, developing...and even our “go-live” phase. We would not be as successful as we have been without all the hard work of the entire Hierographx team!
Lori Putt
Chief Executive Officer of HOH

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