The basics of any website seem pretty simple to anyone wishing to start one. After all… you use websites all the time, right? You pretty much know what to expect, but the surprising thing for many is that creating a website you like and designing one that is actually effective can be two very different things.
Many small businesses start off believing that they don’t need a website. After all, social media is free, right? With suppressive algorithms and limited personalization, social media can only take you so far.
Today, there is no doubt that competing in a far more digitally integrated world, a well-designed website is a must. It’s your most influential means of developing your corporate brand where the attention is all on you. It’s how prospective clients will make their decisions, and how you can build greater brand loyalty with your existing clients.
When it comes down to the nuts and bolts of it, your website is your digital handshake. It is the first and last impression to the people who matter to you most: your clients. It’s just that simple.
Even if you start out with a smaller, professionally produced package and scale up as you can, a professionally established web presence is likely the wiser investment of your time and effort.
When you are competing with millions of other business owners for attention in the global arena, these are the tools you need to embrace to not only be seen, but to engage consistently and effectively.
You want to know how? Here’s a few ideas from a lengthy list:
Build Top of Mind Awareness - become the first brand customers think of
eCommerce - increase sales and reduce dependency on 3rd party platforms
SEO - build organic search-based traffic
Sales Funnel Pages - use campaigns to route customer segments to specific website pages
Pay-per-click - increase targeted audience with paid ads.
If you frustrate the user's experience within the first eight seconds? They may never come back again.
Ouch. Those are brutal terms of engagement.
Trust us. We know.
You may have seen some of our Hierographx blogs which address web presence, so we won’t go terribly in depth here. But the premise is simple: the internet is no longer about a website. There is no “one and done” version of any website. It becomes an evolution of modifying the site to improve conversion rates based on traffic behaviors.
We’ve all heard the idiom about folks who enjoy life as a “big fish in a small pond”, meaning that it’s easy to be the big guy when the competition is slim. But when it comes to the world wide web, the reality is we are all pretty much minnows in a sea of whales. To stand apart you need to capitalize on every possible advantage with strategic execution.
At Hierographx, we offer a variety of services that can be available to you ala cart, or in total. As a full service digital agency, we offer copywriting, graphic arts, research, design, development and marketing. We see our clients as partners and we help them to scale up their web presence and services as their business grows.
You can likely build your own, simple website. We certainly don’t discourage that. But we can help you build your entire web presence. We can guide you through a series of steps to get your company on track to succeed. At Hierographx - a Michigan web design company - all of those services are in house, from start to finish, and available to you at any step along the way. Truth is…if you start with a comprehensive plan, the steps are easier and more meaningful.