In this digitally driven world, every business must use digital solutions to succeed. Particularly for small to medium-sized businesses, a responsive e-commerce website is one of the excellent solutions. Having an e-commerce website can help your business grow, attract more customers, diversify its revenue streams, and widen the range of goods and services it offers for sale. Despite how beneficial a responsive e-commerce website is for your business, did you know that there is a better solution that can increase results by twofold or even more?
One of the best digital solutions for your company’s success is mobile apps. For billions of people, mobile devices have integrated themselves into daily life. Web-enabled devices, like smartphones and tablets, have developed into crucial tools for information, entertainment, and, most importantly, shopping for products and services. That being said, this article will provide you with the top benefits of mobile apps over responsive e-commerce websites.
According to Statista, there were 4.32 billion mobile internet users worldwide in 2021, which means that more than 90% of people access the internet from a mobile device. Given how quickly technology is developing and how easily accessible mobile devices are, the number of users undoubtedly continues to rise. With billions of users of mobile devices, having a mobile app for your business makes it accessible to more consumers. Of course, you’ll always have a specific target market for customers, but if you have a mobile app for your business, more people can easily access the app than on an e-commerce website.
Today, businesses that prioritize providing services as quickly as possible are always at the top of the competition. The same is true for shopping online — a slight delay in navigation can upset customers, resulting in significant losses. Mobile applications typically load and perform actions 1.5 times faster than e-commerce websites. Even a responsive e-commerce website that is well-maintained and mobile-friendly cannot match the speed of a mobile app.
Mobile applications utilize local data storage which makes retrieving data take just a moment, giving people faster navigation through the app. For an e-commerce website, data must be retrieved from the web server, which can take anywhere from a few seconds to a minute to load depending on the network speed and packet sizes. In other words, your business can offer products and services through a mobile app more quickly and profitably than it can through an e-commerce website.
Consumers today anticipate a personalized relationship with a business throughout their interactions. To satisfy that need, mobile apps offer individualized experiences and content that is appropriate for the user. As a result, customers are more receptive to a mobile app’s personalized shopping experience. Users of mobile apps can be surrounded by pertinent goods and services, which makes it simpler for them to make purchasing decisions.
Mobile apps provide filtered and customized product deals and real-time recommendations that excite every user and help them form a personalized connection with the app and your business. Mobile apps can analyze user behavior, location, language, and interest to create a delightful user experience. Compared to a responsive e-commerce website, mobile apps make it easier for your business to match the right products and services with the right customers.
One of the most convincing arguments for why mobile apps can outperform e-commerce websites is through notifications and updates. One effective way to turn users into customers is through push notifications. No matter what a user may be interested in, notification and update features help keep the customers informed about your offers, products, and services. Additionally, businesses can use notification and update options to directly draw a customer’s attention to their areas of interest by analyzing user behavior.
Compared to responsive e-commerce websites, which require you to open a web browser and visit the website itself just to see any updates, mobile apps keep the customers informed of new offers and upcoming sales through the app itself, notifying them immediately. Even if the customer doesn’t open the mobile app, they can see notifications as they come in. Content is in front of them more regularly, and they can easily view the app through the notification if they choose.
Mobile apps raise the level of convenience for online payments beyond what is already possible with responsive e-commerce websites. The ability to code mobile apps using a variety of native device features is an additional benefit. As a result, once downloaded, customers can utilize features like the camera, which can scan PFDs, QR codes, barcodes, and NFCs to be used for payments, GPS to connect to cards, and other services.
Mobile apps allow the use of third-party payment apps like Google Pay and Apple Pay, enabling customers to purchase with just a single tap. Additionally, mobile apps give consumers the option of using their standard debit cards, e-wallets, or online payment services like Paypal.
Online shopping is incredibly simple with a mobile app, and since customers’ payment information can be saved to their accounts, they don’t need to go through the process of entering it each time they check out. Finally, they don’t need to have their laptop or computer in front of them because they can shop through the mobile app while on the go from any location.
Having an e-commerce website is a great step for your company’s growth. However, having a mobile app is the best solution if you want to achieve greater success. If you choose to develop an app for your business, it should be developed by a reputable and reliable app development company. Hiero is a top-ranked Michigan app development company. We offer top-of-the-line Michigan mobile app development that can be customized to satisfy all of your business needs.
No matter the type of products and services you offer or the industry you operate in, Hiero has you covered. In place of a responsive e-commerce website, we will create a mobile application for your business that will guarantee more benefits and advantages.