Hierographx Publishes Free “Outsmart Google” eBook to Help Businesses Master Local SEO

FOR IMMEDIATE RELEASE

Saginaw, MI, USA - October 1st, 2025

With Michigan-based SEO services, Hierographx has officially released a new free eBook, Outsmart Google, written to help small business owners take charge of their online visibility and claim a stronger spot on local search results. The guide offers practical advice specifically for businesses aiming to enhance their Google Map Pack visibility and transform search traffic into actual customers, all without the hefty price tag.

Created by Hierographx CEO, Andrew Lay and COO, EmilyKate Lorenz, the eBook distills 25+ years of digital marketing experience into clear, practical steps that business owners can implement right away:

“After working with hundreds of small businesses across Michigan and the U.S., we saw a pattern,” said Lay. “Too many business owners were being sold SEO like it was a mystery or a magic trick. It’s not. It’s a process, and one that they can learn. We wrote this book to put the power back in their hands.”

The book offers practical examples to illustrate how business visibility changes with proximity to a searcher and how customer reviews affect rankings. It also demonstrates the influence of minor updates, like new interior photos or revised business hours, on search result appearances. Furthermore, the book includes details on free and affordable tools that business owners can use today to help them get more leads. The decision to offer the eBook for free is part of Hierographx’s ongoing mission to make high-performance marketing strategies more accessible to small and mid-size companies.

While the agency continues to serve clients with full-service SEO solutions, Lay emphasized that not every business has the budget, or even the need, for a complete campaign. With this release, the agency aims to shift the narrative around local SEO and encourage business owners to take control of their digital growth on their terms.

About Hierographx

Founded in 2017, Hierographx is an award-winning full-service digital agency based in Michigan. Specializing in web design, SEO, branding and digital strategy, the team is known for results-driven solutions. Each project is an opportunity to help businesses grow, educate their owners and deliver strategies that work long after launch.