May 30, 2023
5 minute read

Keeping Up with Google: SEO Updates to Watch For

A New Player in Town: Experience

In the bustling metropolis of search engine optimization, there's always something exciting going on. Google, the reigning champ of search engines, recently upped the ante by adding a new "E" to its popular EAT (Expertise, Authority, Trust) acronym. You may be wondering, what's this new E stand for? Experience! That's right, folks, experience is the name of the game now. But this isn't just any old experience. We're talking about the firsthand kind, the kind you gain from diving headfirst into a topic and becoming an expert in it.

This fresh twist means websites can no longer skate by with just having knowledgeable content creators. They need creators with real-world experience. The kind who've been in the trenches, battling the minutiae of their specific topics. This brings us to an interesting predicament. How do we determine the level of experience? Well, as a matter of fact, it's no different from how you'd gauge someone's expertise in a job interview.

The key lies in the topics they focus on. By concentrating on a specific topic or industry, content creators can build credibility and demonstrate their firsthand experience. As a full-service digital agency in Michigan, Hierographx has a roster of seasoned professionals who are not just experts but also have firsthand experience in various fields.

The Rise of Author Authority: Staying Authentic in the Age of Automation

On the horizon, there's a new trend gaining steam, and it's all about author authority. Auto-generated content has been creeping up in search engine results pages (SERPs) for a while, and Google isn't too pleased. Their goal? To ensure that top-ranking content is produced by real people for real audiences. What's the secret weapon to combating this rise in robotic content? Amplifying the presence of content creators.

So, how does one go about elevating the experience and authority of these creators? The answer is threefold: author bios, author pages, and linking creators' social media accounts. Author bios are like mini-resumes, offering snippets of a creator's background, experience, and interests. Author pages, on the other hand, allow content creators to showcase their body of work, demonstrating their expertise in a particular area.

Linking to creators' social media accounts can also help build author authority. It allows audiences to connect with creators on a more personal level and see the human behind the content. This, in turn, helps to create a sense of trust and authenticity, which is exactly what Google is after.

CTR Changes: Adjusting to the New Normal in SERP Positions

Let's shift gears and talk about something that's been causing quite a stir in the SEO world – changes to click-through rates (CTRs) by SERP positions. CTR, the ratio of users who click on a specific link to the total number of users who view a page, is a key metric for understanding your website's visibility and traffic.

Recently, there's been a noticeable shift in CTRs based on positions in the SERPs. This might sound like a minor detail, but in the vast and intricate landscape of SEO, even small changes can have significant impacts. So, what does this mean for you and your website? It means it's time to pay close attention to your analytics, identify these changes, and adjust your SEO strategies accordingly.

Understanding how these shifts affect your website's visibility and traffic is vital. But don't stress! Hierographx is here to guide you through these turbulent SEO seas. With our specialized knowledge of local SEO in Michigan, we can help you navigate the changing tides of Google's algorithms.

Product Page SEO: Shining a Spotlight on E-Commerce

Moving onto the glittering world of e-commerce, let's talk about product page SEO. With the rise of online shopping, optimizing product pages for search engines has become more crucial than ever. Gone are the days of merely uploading a product image and typing out a brief description. In today's e-commerce landscape, product pages need to be SEO powerhouses.

Optimizing product pages involves weaving SEO-friendly language into product descriptions, incorporating relevant keywords, and leveraging other on-page SEO elements like meta descriptions and title tags. But it's not just about pleasing search engines. Your product pages also need to engage and persuade your potential customers.

Creating high-quality product pages is a delicate balancing act. You need to create a seamless blend of SEO and persuasive marketing that not only attracts search engine attention but also drives conversions. As a digital agency, Hierographx excels in this delicate balance. We combine our SEO expertise with a knack for crafting compelling marketing content to help you optimize your product pages.

The Game of SEO: Keeping an Eye on Your Competitors

In the high-stakes game of SEO, keeping an eye on your competitors is crucial. SEO competitor analysis is not about copying or spying. Instead, it's about understanding their strategies, identifying their strengths and weaknesses, and leveraging this information to inform your own SEO strategies.

Remember, SEO isn't a static field. It's dynamic, ever-evolving, and what worked yesterday may not work today. That's why continuous monitoring and analysis of your competitors can provide invaluable insights. It can highlight new opportunities, reveal potential pitfalls, and offer a benchmark to measure your own performance against.

So, how can you perform an effective SEO competitor analysis? Well, you could do it manually, sifting through SERPs and keyword rankings. Or, you could work with an experienced digital agency like Hierographx. We have the tools, expertise, and experience to conduct comprehensive SEO competitor analysis that can help you stay ahead of the game.

The Need for Speed: Prioritizing Performance in SEO

Finally, let's not forget about website performance and speed. Google's love for fast-loading, high-performing websites is no secret. The tech giant has made it clear that performance and speed are crucial ranking factors in its algorithm. But why exactly are these factors so important?

Well, in a world where instant gratification reigns supreme, internet users are becoming less patient. They want websites to load fast and offer a seamless browsing experience. If your website can't deliver on these expectations, your visitors are likely to bounce, and your rankings could take a hit.

Therefore, maintaining a high-performing, fast-loading website isn't just about pleasing Google. It's about offering a better user experience. And guess what? That's where Hierographx comes in! With our expertise in technical SEO and website optimization, we can help you achieve that blazing fast website speed, without compromising on functionality or aesthetics.

Wrapping Up

In the ever-evolving world of SEO, staying updated with Google's frequent changes can feel overwhelming. But remember, you're not alone. Hierographx is here to guide you through these changes and help you formulate a robust SEO strategy that not only keeps up with Google's updates but also puts you ahead of your competitors. So, why wait? Reach out to us today and let's transform your SEO game together!

Dominate Search Results with SEO

Boost your online visibility and drive organic traffic with our expert SEO services, making your business the top choice for customers.

Contact us
Don’t miss a thing!
Get our latest tips on how to improve your digital presence, subscribe to our free newsletter.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.