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47 North Snowmobiles

Performance-Focused Brands Need Performance-Ready Sites

Services
Website, Development, Custom Design
Industry
Sports & Recreation

Awards & Recognitions

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dot COMM Award - Sports/Recreation

47 North is the exclusive U.S. distributor of Alpina Superclass snowmobiles and accessories trusted by serious riders who need machines for extreme conditions.

Challenge

47 North needed a website that matched the caliber of their machines. The challenge was to showcase their unique market position, simplify complex service and customization details and create a digital experience that served both seasoned owners and first-time buyers.

Goals

  • Showcase 47 North’s exclusive U.S. distribution of Superclass snowmobiles
  • Build a digital brand experience that mirrors the thrill of the ride
  • Create intuitive navigation for both first-time visitors and seasoned riders
  • Centralize snowmobile service, maintenance, and customization details
  • Support fast updates and future growth
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Process

Discover

Brainstorming Initial Research Stakeholder Interviews Competitive Analysis Road Map User Interviews

User Research

Solution Architecture Functional & Non-Functional Specifications Performance Criteria Infrastructure Cost Analysis Heuristic Design Test Planning

Plan & Design

API Design Database Modeling Front-end Development Back-end Development Unit testing

Development Sprint

Manual Testing Client Feedback Stress Testing

Test

System Updates Code Maintenance Website Updates
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Tech Stack & Tools

Design Figma
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Development WordPress
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Features

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Streamlined Content Management

A fully custom CMS allows the 47 North team to update site content quickly, keeping promotions and resources current.

Snowmobile Service Hub

Service content is now centralized and easy to navigate, making it simple for customers to explore upgrades or find trail-ready tips.

Responsive Design

The site’s advanced responsive design ensures flawless performance across all screen sizes.

Premium Machines Deserve a High-Performance Platform

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