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MiIVRx

A Modern Look for Specialized Care

Services
Branding
Industry
Healthcare

MiIVRx is a specialized medical pharmacy delivering comprehensive infusion therapy solutions tailored to meet each patient’s unique needs.

Challenge

MiIVRx approached us with an outdated logo that failed to capture the unique, specialized nature of their services. The challenge was to create a modern, professional logo that symbolized their expertise in infusion therapy while remaining approachable and clear.

Goals

  • Redesign the logo to reflect MilIVRx’s infusion therapy focus
  • Incorporate visuals that communicate trust and clarity
  • Ensure the brand is modern, scalable and platform-friendly

Concept

mood board
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Look & Feel

MiIVRx’s visual design is clean, modern and minimal. The IV bag icon and prescription-inspired “Rx” create a strong, recognizable shape. Rounded letterforms and calming blue tones bring softness, while the layout stays balanced and easy to scan.

mood board

Brand Identity

MilVRx’s brand identity emphasizes trust and care through cool tones, minimal icons and accessible typography. Every element was chosen to support clear communication and reinforce the company’s role in patient-focused infusion therapy.

Mobile App brand indentity
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Branding That Reflects the Care You Deliver

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