Nov 22, 2022
4 minute read

Why Having Longer Blogs On Your Website Is Better For SEO

When it comes to SEO, content is king. And when it comes to content, size does matter. Long-form content, or blog posts that clock in at over 1,000 words, are the MVPs of the SEO game. But why is that? Well, for starters, longer blog posts provide more opportunities for a website to include relevant keywords and phrases that will help boost visibility in search results. But that's just the tip of the iceberg.

More Space For Keywords

Longer content also provides more space to include keywords in a natural and organic way. This is important because search engines have been designed to detect keyword stuffing, or when too many keywords are included in the content, which can harm your search engine ranking. Furthermore, blogs that are over 1,000 words not only improve the chances of your blog post ranking higher in search engines, but also makes it more readable and user-friendly for your audience.

Gain Relevance

Longer blog posts also demonstrate expertise on a topic and establish authority. By providing detailed and in-depth information on a topic, you can demonstrate to search engines that your website is a reliable and credible source of information. This can lead to a higher search engine ranking, and also make your website more attractive to users. Moreover, providing a more in-depth analysis of a topic can help your audience gain a deeper understanding of the subject, making them more likely to return to your website for more information.

In addition, longer blog posts tend to have a higher average time on page, which is a signal to search engines that the content is valuable and engaging to users. The longer a user stays on your website, the more likely they are to interact with your content and potentially convert into a customer. This is seen as a positive signal by search engines, and can help to improve your search engine ranking. 

Diversify Your Traffic

Having a variety of content on a website, including long-form blog posts, can help to diversify a website's traffic sources. Long-form content can perform well in search results, social media, and email campaigns, thus providing more opportunities to reach a wider audience. This allows you to target a diverse range of audience and increase your chances of reaching potential customers.

Room For Visuals

Another advantage of longer blog posts is that they provide more opportunities to include multimedia elements such as images, videos, and infographics. These elements can help to break up the text, making the content more engaging and visually appealing to users. They can also provide additional information, making the post more comprehensive and informative. Multimedia elements can also help to increase the average time on page, and can be shared across social media platforms to increase the visibility of your content.

Better Link Building

Internal linking refers to links that point to other pages on your website. These links help search engines understand the structure of your website and can help users to navigate your content. They also help to distribute link equity, which is the value that search engines assign to a link, throughout your website. By including internal links in your blog post, you can help to improve the search engine ranking of other pages on your website. This can also encourage your audience to explore more of your website and keep them engaged for longer.

In addition, longer blog posts provide more opportunities for external linking. External linking refers to links that point to other websites. These links demonstrate that your content is relevant and valuable and can help to establish authority. They can also help to increase the visibility of your content and attract more visitors to your website. External links also provide additional resources for your audience to refer to and can also help establish your website as a credible source of information.

Getting Social

Longer blog posts have the potential to be shared more on social media platforms. As they provide more information, they can be more engaging and valuable for the audience. This can increase the visibility of your website and attract more visitors to your website.

Moreover, longer blog posts can be used for lead generation. They can be used to provide detailed information about a product or service that can be used to convert visitors into customers. By including calls to action in longer blog posts, you can encourage visitors to take the next step and convert into a customer.

Final Thoughts

In conclusion, long-form content, or blog posts over 1,000 words, is a powerful tool for SEO. It provides more opportunities to include relevant keywords, demonstrate expertise, establish authority, increase average time on page, diversify traffic sources, reach a wider audience, include multimedia elements, internal linking, external linking, improve the search engine ranking of other pages on your website, increase visibility on social media, and generate leads. However, ensure that the content is high-quality, well-researched, well-written, provide value to the readers, and regularly updated to avoid any negative impact on your website's search engine ranking.

It's important to note that while longer blog posts can be beneficial for SEO, it's still crucial to ensure that the content is high-quality and relevant to the target audience. Simply adding words for the sake of length will not improve SEO and could actually harm a website's search engine ranking. The content should be well-researched, well-written, and provide value to the reader. In addition, regular updating of the blogs will help to keep the content fresh and relevant, and search engines will consider it more valuable.

Need help creating high-value content that resonates with your target audience? Check out our copywriting services!

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