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Mar 08, 2023
5 minute read

​​Link Building Strategies That Actually Work in 2023

Here at Hiero, we are constantly staying up-to-date on the latest trends and strategies in digital marketing and SEO. One of the most important aspects of any successful SEO campaign is link building. Link building is an essential part of any successful SEO campaign. It involves the practice of obtaining hyperlinks from other websites that point to your own site, which is crucial in determining your website's search engine rankings. This process involves creating valuable content, reaching out to other websites, and promoting your content to earn links from high-quality websites. The ultimate goal is to increase your website's visibility and drive more traffic from search engines by improving the quantity and quality of backlinks. However, it's important to note that the strategies that worked in the past may no longer be as effective in 2023. In this blog post, we will explore some proven link building strategies that have worked for us in 2023.


Create High-Quality Content

The primary and most crucial link building strategy is creating high-quality content. This entails producing informative, valuable, and engaging content that resonates with your target audience. Crafting such content enhances the likelihood of other websites linking to it. However, creating quality content is just the initial phase. Promoting the content is vital to secure links. You can do this by leveraging social media, email marketing, or paid promotion.


Guest Blogging

Guest blogging has been a popular way to build links for a long time, and it remains effective to this day. Guest blogging is the process of writing and publishing a blog post on another website in exchange for a link back to your own website. However, in recent years, many scam sites have popped up that cost money to post an article on their site. While some paid sites are valuable resources for posting, some have low domain authority and will only flag as a toxic backlink.

The key to successful guest blogging is identifying high-quality websites that are relevant to your industry. This requires research and analysis to find suitable websites. You can start by looking at websites in your niche, reviewing their content, and assessing their authority.

When you contact website owners to request a guest post, it's important to make your pitch stand out. Highlighting your expertise, experience, and the value you can provide to their audience is crucial. Remember that guest blogging is not just about acquiring backlinks; it's also an opportunity to showcase your knowledge and establish yourself as a thought leader in your industry.

By providing valuable content, you can demonstrate your expertise and build trust with the website's audience, which can lead to more collaboration opportunities in the future. Guest blogging can also help you build relationships with other bloggers and website owners in your industry, which can boost your online presence and authority.


Influencer Outreach

Reaching out to influencers in your industry and asking them to share your content with their followers has become a popular link building strategy in recent years. This can lead to greater brand or website visibility.

To succeed with influencer outreach, it's important to identify influencers with a large and engaged following that aligns with your brand and audience. This means you’ll have to do research and analysis of their current social media accounts, blogs, and other online platforms to examine how they operate/post.


Skyscraper Technique

The skyscraper technique is a link building strategy that involves creating content that is better than what currently exists on the web. You can then reach out to websites that are linking to the inferior content and ask them to link to your content instead.

The secret with the skyscraper technique is to create truly exceptional content. This means going above and beyond what currently exists on the web and providing something truly valuable to your target audience.


Local Link Building

Local link building is an SEO strategy that involves earning backlinks from websites in your local area. To accomplish this, businesses can target local business directories, news websites, and blogs that cater to their local audience.

Building relationships with other businesses and organizations in your area is essential to succeed with local link building. One way to do this is to participate in local events and sponsor local charities to create a positive image for your brand and network with other business owners. You can also reach out to local businesses and propose mutually beneficial partnerships, such as offering to write guest posts for their blog in exchange for backlinks.

Local link building is especially valuable for small businesses that rely on local customers. By earning backlinks from local websites, you can establish your website as a credible source of information within your community and attract more local customers to your website. By focusing on building relationships with local businesses, you can establish your brand as a respected and reliable source of information in your community.


Link Reclamation

Link reclamation is another effective link building strategy that involves identifying online mentions of your brand or website and requesting the website owner to convert that mention into a backlink to your site. To succeed with link reclamation, it's essential to be proactive in monitoring online mentions of your brand or website. You can use tools like Google Alerts, BuzzSumo, or Mention to receive notifications when your brand or website is mentioned online.


Final Words

As a critical aspect of any SEO campaign, link building strategies have evolved over time and continue to do so in 2023. There are a variety of methods available to businesses seeking to build high-quality links that can improve their website's search engine rankings and drive more traffic to their site. Some of the most effective strategies include creating high-quality content, guest blogging, broken link building, influencer outreach, the skyscraper technique, local link building, and link reclamation.

At Hierographx, we specialize in helping businesses build high-quality links that produce results. Our team has extensive experience and expertise in developing customized link building strategies that align with your business goals and target audience. We understand that building strong relationships with other businesses and organizations is key, and we strive to provide personalized solutions that help businesses thrive in the competitive digital landscape.

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