Feb 28, 2023
4 minute read

The Importance of Ongoing Website Maintenance and Support

Over 70% of businesses have a website, with a new one being created every three seconds. Given how tight online competition is, your site has to stand out to be noticed and thrive. An unkempt site will quickly fall into obscurity. Partnering with a B2B web design agency like Hierographx will guarantee that your WordPress website retains its edge.

Business-to-business (B2B) web design companies build state-of-the-art websites that are consistently maintained to ensure optimum functionality and conversion rates. Read on to learn the importance of having a design and development company provide ongoing maintenance and support for your website.

Error Troubleshooting

As a business owner, you want customers to have constant access to your website. However, even the best sites suffer from occasional glitches and errors. This can result in unresponsive pages, missing content, or long loading times. These should be avoided since over 60% of online consumers would leave and not return to a site that is difficult to open or access.

A B2B web design agency can prevent these errors from popping up through its website troubleshooting services. Its software engineers will regularly monitor your site’s performance to ensure that there are no bottlenecks and that the code is not causing glitches. Moreover, they’ll make sure that newer versions and updates of search engines are compatible with your WordPress Website.

Enhanced Security

Small and medium-sized businesses (SMBs) not only have to contend with more established competitors. They also have to worry about hackers and other forms of cyber threats. In 2021, over 60% of SMBs became the target of cyberattacks. This makes business operations more difficult since 55% of U.S. consumers are unlikely to continue transacting with a company whose security has been compromised.

Through consistent site monitoring and the implementation of security measures, a B2B website design agency can protect your website against cyberattacks. Professional web designers and developers can quickly spot and remove site vulnerabilities. Furthermore, they make sure that your website receives the latest security patches and software updates.

Boosted Site Visibility

Site traffic is important to any website — especially one that sells products and services. Otherwise, it won’t have good conversion rates. Even if you have a good-looking site, people won’t flock to it if they can’t find it. You need a web design and development company to maintain and improve your site’s online visibility.

Web design companies like Hierographx will incorporate search engine optimization (SEO) strategies into your website’s design. An effective SEO implementation has helped 82% of businesses generate leads and sales. They do this by placing the right keywords in, posting appropriate content, and including backlinks. The bolstered security a B2B web design agency provides also improves your site’s reliability. All of this helps build traffic and improve your site’s overall search ranking.

Updated Plugins and Content

Plugins are useful tools that expand the functionality of your website. Some plugins add visual flair to your site while others give it more features. However, they have to be constantly updated. Otherwise, your site will run into compatibility issues or encounter errors. A web design company will ensure that all your plugins and themes function and blend well with your site.

Aside from updating plugins, these companies will also check if your site’s content is still relevant and accurate. For instance, Hierographx has a copywriting service where we regularly create informative and SEO-optimized web copies, blog articles, social posts, newsletters, and ad copies for your WordPress site.

Enhanced User Experience and Management

Almost 90% of customers will leave a website that does not have a friendly user interface. Your sites should always be navigable and convenient to use. All essential pages and information should be readily available to users. Moreover, it has to be regularly monitored to ensure that it continues to work flawlessly on desktop, laptop, and mobile devices.

To avoid data congestion, user accounts also have to be managed. A B2B website design agency can help you monitor the number of site users and delete inactive and spam accounts. Moreover, they can provide assistance in password and security management by removing internet bots from your site.

System and Data Backup

For small business owners who are yet to build a physical store, their website is the only means they have to reach and gain customers. A website’s system and data must be backed up to avoid long downtimes in case of site loss or corruption. Even if you don’t entirely rely on your website, backing it up is still a wise decision since building a lost website from scratch would cost you more time and money. 

As part of their site development package, most web design companies will keep a reliable backup of your site’s source code including plugins, video, audio, and text files. Moreover, a new backup will be created every time your site undergoes changes and updates. This ensures that what you recover in case of a crash is still the latest version.  

Guidance on Best Practices

A web design company consists of professionals that can teach you best practices in website management. This means that apart from their services, you will also acquire knowledge that you can use in building and maintaining your future WordPress websites.

For instance, our Michigan marketing company and web design agency — Hierographx — offers consultation services. Our team of programmers and marketing specialists can help you formulate effective development, project planning, investment, and process automation strategies that fit your business model. 

Final Thoughts

From boosting site visibility to enhancing user experience, there are many benefits of having a design and development company provide ongoing maintenance and support for your website. If you’re looking for a company to manage your site, Hierographx is the top choice. We are a B2B website design agency that offer scalable and personalized solutions to businesses of any size.

Elevate With Expert Development

Supercharge your online presence with our cutting-edge development services tailored for your business growth.

Contact us
Don’t miss a thing!
Get our latest tips on how to improve your digital presence, subscribe to our free newsletter.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.