There is no doubt in anyone’s mind that social media is the easiest way to market a business. Websites that automatically bring in new eyes to your product or service must be utilized if you want to be a contender. Although everyone knows that social media is just profit waiting to happen, it doesn’t mean that everyone has the time to engage potential customers daily. It’s important to understand the distinction between customer service, and getting those customers to engage with you in the first place.
With our help, you can focus on improving your business directly while we handle your global reach. Hierographx specializes in social media marketing so you can leave your online engagement worries to us. Our team of content writers produce blogs, social media posts, and all forms of mass communication to make sure your hard work doesn’t go unnoticed in the online popularity contest.
Investopedia defines social media marketing as “the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone,” (Investopedia).
Online Marketing doesn’t mean just hitting the “share” button. If you want your business to succeed, you’ll need to strategically engage your audience, construct consistent messaging, and exemplify your expertise while keeping a digital smile on your face. Each social media website serves different demographics. Hierographx specializes in communicating effectively on multiple mediums to help you improve your social media marketing strategy.
Success in business is not always equal to technical prowess. Experts in the tech industry know that the customer is not always right, but making them feel comfortable is a necessity. Social media responsiveness is now more important than the quality or quantity of a product or service. People use social media to connect with others. Returning customers are made at the exact moment when a first time buyer feels a social connection to your business. The positive interactions that people have in your online communities ultimately validate their purchases in their minds. If your customer feels involved you have a customer for life. Like they say: “You need to speak their language,” right? Each platform uses its own variety of English, and Hierographx knows how to effectively communicate to those specific audiences.
Social Media is the best tool for managing crisis communications. Nobody wants confidential information stolen from them or their clients. Nobody wants to announce tragedies that happen in the workplace. Negative events or shortcomings are never easy to communicate, but social media websites reach a mass audience almost instantly. A five minute emergency phone call is easy to pull off if you only need to call one person. If your company experiences a data breach, then all of those phone calls add up to a whole day's worth of work. With social media, you can immediately let all of your clients know of an emergency so they can take the necessary precautions to protect themselves.
Filling a Specific Niche
Your business should utilize various online platforms to reach a global audience, but social websites also help discover niches. “Because audiences can be better segmented than more traditional marketing channels, companies can ensure they focus their resources on the audience that they want to target using social media marketing” (Investopedia). Once a company understands the way their buyers connect and communicate online, they can tailor their social media to invite more conversation from similar customers. Social media marketing helps you understand what people like about your product/service, and convinces like-minded potential customers to commit to a purchase.
Audience and Voice
Hierographx utilizes the knowledge of our communications experts to establish or underscore your specific company voice. We offer our writing and social media services for businesses of all sizes. If you want to connect to your audience, consider hiring the wizards of content creation before tackling things yourself. Maybe your business is primarily focused on a service and you’re too busy working to engage an audience online–or maybe you just don’t like social media. We can take that weight off of your shoulders.
Visibility in Competitive Markets
If you’re looking for a more in-depth and calculated approach to engaging a global audience, then don’t forget to ask us about our search engine optimization (SEO) services. SEO research is a tremendously proactive step and can seem daunting, but we are equipped for it. If you would like more information on our SEO services, just reach out.
To succeed in today’s market, you have to utilize social media. Not all business owners have the time to use social platforms effectively. That’s where Hierographx comes in. We are experts at time management, social media interactions, crisis communications, SEO research, and any written content you require. While we leave the day to day customer service up to you…we are more than happy to bring those customers into your circle.
If you’re busy focusing on creating the best product or service out there, then let us do the socializing for you. Entrust your communications to a team of experts that engages global audiences in various industries. Hierographx. We’ve got you!