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Detroit Tigers Alumni & Friends

Helping a Nonprofit Grow with Seamless Registration

Services
Website, Custom Design
Industry
Non-profit

Detroit Tigers Alumni and Friends hosts an annual nonprofit fundraising event featuring former Detroit Tigers players, bringing together sponsors and supporters to raise money for UCAN.

Challenge

Detroit Tigers Alumni and Friends needed a website that could better support their annual fundraising event. The previous process made registration and sponsorship coordination difficult, limiting visibility for sponsors and creating friction for teams and supporters trying to sign up.  

Goals

  • Create a central website to promote the annual fundraising event
  • Simplify team registration and participant information collection
  • Encourage higher donations through clear sponsorship tiers
  • Showcase sponsors and recognize community supporters
  • Share event details, alumni participation and past event photos     
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Process

Discover

Initial Research Stakeholder Interviews Competitive Analysis

Plan & Design

Heuristic Design Design Strategy

Development Sprint

Front-end App Development Back-end App Development

Test

Manual Testing Client Feedback Stress Testing
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Andrew Lay and his company Hierographx are the best thing since sliced bread. Bravo!

Scott Lusader, Detroit Tigers Alumni & Event Organizer

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Tech Stack & Tools

Design Figma
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Development WordPress
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Payments Authorize.net
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Features

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Streamlined Event Registration

Custom registration collects team details while making it easy for participants to sign up.

Built In Sponsorship Levels

Clear sponsorship tiers encourage businesses and supporters to contribute more.

Sponsor Recognition Sections

Dedicated areas highlight sponsors and partners supporting the fundraising event.

Helping Nonprofits Turn Support Into Impact

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