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The challenge was to create a brand identity for Schmid Law Firm that communicates their longstanding expertise and authority in Michigan's legal landscape, while also ensuring it resonates with their values of excellence and integrity.
The look and feel of Schmid Law Firm’s new brand is professional, authoritative, and timeless. Clean typography, balanced spacing and the iconic Lady Justice graphic convey trust and expertise, while the muted green accents add a sense of approachability and stability.
Schmid Law Firm’s brand identity conveys professionalism, trust, and authority while remaining approachable. The logo pairs clean typography with Lady Justice, supported by a refined color palette, creating a cohesive look that reflects their reputation for fairness and excellence.
