HOH creates and markets premium CBD products via direct sales, wholesale and private label licensing.
Services
Consulting, Design, Development
Platform
Web
Project
overview
The problem
HOH struggled with a problematic e-commerce framework. It was forcing a broad range of services with distinct offerings into a one-size-fits-all solution that was inadequate for the company’s needs.
Key challenges
Insufficient inventory management resulting in wasted manhours.
Antiquated frontend for retail users resulted in sub-optimal conversion rates.
Complicated interface for B2B clients resulted in labor intensive, manual ordering.
Limited marketing options due to policies of major ad platforms regarding CBD.
Iterative
process
Technologies used to build the custom web application
For the client-side UI
JavaScript
For the database
MySQL
For long-term maintenance
Laravel
For server-side functionality
PHP
Core product
features
Centralized inventory management
FIFO (First-In First-Out) approach for tracking
Automated CoA (Certificate of Analysis) for customers
Revenue analysis and reporting to calculate profit
Inventory conversion from white label to retail
Separate dashboards for wholesale and private label
Scheduling of robust and dynamic offers
Affiliate system to calculate individual sales commissions
Barcode enabled PoS (Point of Sales) for stores and tradeshows
Custom CMS (Content Management System) to manage content
An all-encompassing solution
Sophisticated affiliate system
The affiliate system empowers HOH to sidestep banner ads and leverage influencers as a marketing channel. This approach grants referral links that provide robust and flexible commission structures based on individual agreements.
Advanced inventory management
FIFO policy across all customers enables staff to track products by lot number to determine expiration and CoA.
Designed for
all dimensions
A fully functional, integrated, and dynamic website was critical to our success. The Hierographx team was amazing. They guided us through many elements that we needed to change to make our brand strategy effective in the market. Their expertise was invaluable during the entire process of scoping, developing...and even our “go-live” phase. We would not be as successful as we have been without all the hard work of the entire Hierographx team!
Lori Putt
Chief Executive Officer of HOH
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