Mar 02, 2023
4 minute read

Top Website Design Trends in Michigan: How to Incorporate Them

Michigan is home to many thriving businesses, and with more and more of them moving online, it's becoming increasingly important to have a website that stands out. At Hierographx, we specialize in creating stunning, high-performing websites for businesses in Michigan, and we understand the importance of staying up-to-date with the latest trends and best practices in website design. In this blog post, we'll explore some of the top website design trends that we've seen in Michigan and provide some tips on how to incorporate them into your website.

Bold & Vibrant Colors

Michigan is known for its stunning natural landscapes, and many businesses in the state are embracing bold, vibrant colors in their website design to reflect this. We've seen a lot of websites using shades of blue, green, and orange to create a sense of energy and excitement. Some of the most popular color schemes we've seen include deep navy blue paired with bright orange or lime green, or muted shades of blue and green paired with warm browns or golds.

To incorporate bold, vibrant colors into your website, consider using them as accents or in small doses. A bright orange call-to-action button, for example, can help draw the user's eye and encourage them to take action. Alternatively, you could use a bold color as a background or in a graphic element to create visual interest.

Clean & Minimalist Layouts

While bold colors are a popular trend, we've also seen many Michigan businesses embracing clean, minimalist website layouts. Simple, uncluttered designs can make it easier for users to navigate your website and find the information they're looking for. This trend is particularly popular among businesses in industries such as technology, finance, and healthcare, where a clean, professional appearance is key.

To create a clean, minimalist website design, focus on white space and simplicity. Use plenty of negative space to make your content stand out, and avoid using too many graphic elements or competing colors. Consider using a simple, sans-serif font for your headings and body text to create a modern, professional look.

Custom photography

Many Michigan businesses are using custom photography to give their websites a personal touch. By using photos of real people and places in Michigan, businesses can connect with their audience on a more emotional level and create a sense of authenticity. This trend is particularly popular among businesses in industries such as hospitality, food and beverage, and tourism.

To incorporate custom photography into your website, consider hiring a professional photographer to take photos of your business, your products, and your team. Avoid using stock photos or generic images, as these can make your website appear impersonal and generic. Instead, use high-quality, unique images that showcase your brand's personality and values.

Mobile-first Design

With more and more people accessing websites on their mobile devices, having a mobile-friendly website is essential. Michigan businesses are recognizing the importance of mobile-first design and are creating websites that look and function great on a variety of devices. This trend is particularly important for businesses in industries such as e-commerce, where a seamless mobile experience can make all the difference in driving sales.

To create a mobile-first website design, focus on simplicity and usability. Use a responsive design that adjusts to different screen sizes, and make sure your content is easy to read and navigate on a small screen. Avoid using large, complex graphics or animations that may slow down the user's experience.

Integration of Video & Animation

Finally, we've seen many Michigan businesses incorporating video and animation into their website design. From product demos to behind-the-scenes glimpses of their business, these types of content can help keep users engaged and interested in your brand. This trend is particularly popular among businesses in industries such as travel, education, and entertainment.

To incorporate video and animation into your website, consider creating a short video to introduce your business, or using animations to illustrate a complex concept or process. Keep in mind that the key to successful use of video and animation is to use it sparingly and purposefully. Too much animation or video can be distracting or slow down the user's experience.

Incorporating these trends into your website design can help you create a website that not only looks great but also performs well. However, keep in mind that the trends we've highlighted here are just a starting point. To create a website that truly stands out, it's important to work with a website design expert who can help you create a website that's tailored to your business and your audience, incorporating the latest trends and best practices to help your business succeed online.

The Advantage of Hiring A Michigan Website Design Company

At Hierographx, our team of website design experts has extensive experience in creating websites for businesses in Michigan. We know the latest website design trends, and we have the skills and expertise to help you create a website that's not only beautiful but also user-friendly. Whether you need a new website or want to update your existing one, we can help you achieve your business goals through effective website design.

Michigan businesses are embracing a range of website design trends, from bold, vibrant colors to clean, minimalist layouts, to custom photography, mobile-first design, and video and animation. By incorporating these trends into your website design, you can create a website that looks great, performs well, and helps your business connect with its audience. And if you need help with website design, don't hesitate to contact Hierographx for professional and customized solutions.

Crafting Remarkable Website Experiences

Captivate your audience and enhance brand perception with our custom website design services, creating an unforgettable digital experience.

Contact us
Don’t miss a thing!
Get our latest tips on how to improve your digital presence, subscribe to our free newsletter.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.