Jan 02, 2023
2 minute read

3 Reasons Your Website Visitors Aren't Converting

The average conversion rate for a website is around 2 to 5%. If your website is converting more than 5%, then it’s in a good spot. But what if it isn’t converting as much as you would like? You’re not alone — many websites don’t seem to convert very well and it can be frustrating trying to find out why.

Here at Hierographx, we understand the importance of having a website that converts visitors into customers or leads. We are a Michigan website design company specializing in helping small businesses create stunning websites that convert visitors into customers.

In this article, we will discuss three common reasons why your website visitors may not be converting.

1. Poor UI/UX

UI/UX stands for user interface and user experience. This refers to how your website looks and feels to potential customers when they visit it. It includes everything from the look of the website, how interactive it is, and how easy or difficult it is for a customer to find what they are looking for.

If your website visitors don’t feel comfortable or have a hard time navigating your website, they are not likely to stay and convert. Having a proper, easily noticeable CTA is also important for conversions. This tells your visitors what they need to do next in order to convert.

2. Lack of Mobile Optimization

Michigan website design or web design in general, is not complete without being optimized for mobile devices. Mobile traffic has surpassed desktop in recent years, so it’s important to make sure your website looks great and works seamlessly on all types of devices.

In America alone, 91% of shoppers from ages 18 to 49 have made a purchase from their mobile phones. If your website is designed not suitable for mobile viewing, you’re going to miss out on a lot of potential customers. This is not only due to having confusing graphics and text, but also due to slow loading speed.

Moreover, Google focuses on mobile-friendly websites when it comes to ranking websites in search engines. This means that if your website is not optimized for mobile devices, you’ll have a hard time ranking on search engine results pages (SERPs) which will take a toll on your website’s visibility.

3. Your Website Seems Unsafe

Most visitors nowadays are very conscious about their safety when browsing websites. If visitors think that your website is not safe enough for them to input their information, such as credit card information or personal info, they won’t convert no matter how great your offer is.‍

The Bottom Line

These are just three of the many reasons why your website visitors may not be converting. This could also be due to content quality, website speed, and more. The important thing is that you identify the problem and take steps to correct it.

At Hierographx, we specialize in creating stunning websites that convert visitors into customers. Our award-winning website design not only focuses on creating appealing websites but also on optimizing them for search engine visibility. Contact us today and learn how we can help!

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