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Online Marketing Tip: Why Is My Website Not Ranking in Google?

In today’s digital-driven world, search engines have developed into some of the most effective online marketing and is an integral part of our daily lives. Google is without a doubt the most used search engine, holding over 80% of the search market share. Many people use Google to find what they want and what they need, which includes businesses, products, and services.

As a business owner, regardless of the kind of goods and services you offer, you should prioritize ranking your business website in Google to support the growth and success of your company. The higher you rank in Google, the more people will know about and be able to find your business.

If you’re one of the many that are wondering why your website is not ranking in Google, then this article will give you some explanations as well as tips on what you can do to improve your ranking.

You’re Using the Wrong Keywords

Potential customers use keywords or phrases to find a website when conducting Google searches. It’s possible that you’re focusing on wrong, overly competitive, or broad keywords, which is why your website is not ranking. If you own a coffee shop, for example, focusing on the keyword “coffee” won’t give you a chance of ranking given how many huge businesses are in the coffee industry. Instead, your website has a much higher chance of ranking in Google if it targets long-tail or location-specific keywords.

Your Website Is Not Indexed by Google

Another reason why your website is not showing up in search engine results is that Google is having trouble finding or indexing your website. This indicates that Google is not storing your website in its database. If your website or page is brand-new, Google may not have had a chance to crawl or index it yet. One more factor is that you may have set a no-index meta tag that tells search engines not to crawl and rank your website’s pages.

Content and Site Updates Are Lacking

Outdated content is one reason why your website is not ranking in Google. Google adores fresh content. By regularly updating your website and adding new blog posts and content that benefits the searcher and your target audience, you’ll improve your ranking. Here are a few suggestions:

  • Videos
  • Blogs
  • Infographics
  • Interactive Tools/Maps
  • Whitepapers
  • eBooks
  • Downloadable Templates

Your Website Lacks Optimization

No matter how many people look up terms and keywords related to your business on Google, if your website is not optimized, it will stay in the bottom ranks of the results page. If you want your website to be optimized and rank highly in Google, you will need SEO services from a reliable marketing agency. The term “search engine optimization,” or SEO, refers to all processes of enhancing your website to raise its visibility in Google.

SEO includes optimizing your website and including content with the right keywords, backlinks, and website updates, and making sure Google recognizes your website.

Hierographx is a Saginaw, Michigan marketing company that offers premium SEO services. Contact us today and learn more about how we can help your website rank high in Google with our tried-and-true Michigan SEO strategies.

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