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Mobilize! Responsive Web Design

When you want to learn more about a new product what is the first thing you do to find more information? You head to a search engine and hit up the company’s website. That is pretty much a no-brainer. However the majority of potential customers are rarely at home in front of their monitors. They are going to grab their smartphones and look for you there. This means that your site should be consistently impressive on any device.

Intuitive Web Design

When creating a website, the number one thing to consider is if it is mobile friendly. Nothing is more frustrating than trying to navigate a website from your smartphone and finding the format incompatible. You need a responsive website design that adapts with the user, no matter what device they are using. 

Users are spending time trying to scroll, zoom, and skip through information. If glitches keep throwing a wrench into their browsing experience, they won’t give it many tries. Within a few seconds, you will have lost them; all due to simple design issues.

Clients want information and educational materials (like this article) that not only treat them like they are people - but provide information quickly and seamlessly. They will remember where they got good information and they will come back for more because they trust you. “Call to actions” are there for them as they access your content…when they need it and not a moment before. Responsive design can provide that without throwing obstacles in their way.

Responsive design also allows you a single web design solution that works on all platforms without the need to create separate versions. It’s cost effective and makes things easier for you and your customers. That will only help to drive traffic from a variety of devices.

When you’re working on the design of your site, it’s important to consider the end users you’ll be serving. What are they after?

What Users Want From Your Website

Every available testing metric has proven that your potential clients are looking for quick and active engagement without difficult navigation. They want to interact, and to feel that you are accessible. Meeting and anticipating what they need and resolving issues with an open ear will almost always guarantee success. In short – removing obstacles to their satisfaction is key to every connection to them in the digital space.

Responsive websites can do that. They are the smarter way to see to your customers’ satisfaction. Higher levels of customer satisfaction easily translates to higher conversions. It’s a win-win.

If you’d like more information on responsive web design–Hierographx can help. Let’s talk!

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