May 09, 2023
3 minute read

The Power of SEO Blogging: Landing Featured Snippets and Dominating "People Also Ask" SERP Features

In today's competitive online landscape, businesses need to employ every possible tactic to ensure their website ranks high on search engine results pages (SERPs). One proven approach is through a combination of SEO and regular blogging. This powerful combination not only boosts your site's visibility, but it can also lead to valuable featured snippets and "People Also Ask" placements on Google.

In this blog post, we'll dive deep into the added benefits of working on SEO with regular blogging, using Hierographx's own SEO campaign as an example. We'll show you how our high-quality, professional copywriting led to not one, but two featured snippets, and over 150 "People Also Ask" SERP placements. While landing these coveted positions can be a mix of luck and skill, it's undeniable that regular, quality SEO blogging greatly increases your chances of success.

Featured Snippets

Search engine optimization (SEO) and regular blogging go hand in hand. Consistently publishing high-quality, relevant content not only keeps your website fresh and engaging but also improves your site's visibility on search engines like Google. By strategically targeting specific keywords and optimizing your content for search engines, you can make it easier for potential customers to find you.

Take, for example, Hierographx's own SEO campaign. We targeted the keywords "website design" and "small business website design" and created a supporting blog article titled "The Average Price of Website Design For Small Business." This well-crafted, informative post boosted our onsite keyword relevance, resulting in improved search rankings and increased traffic.

Featured snippets are small blocks of text that Google displays at the top of a search results page, offering users a concise answer to their query. These snippets are incredibly valuable, as they rank above the #1 result for a keyword and can significantly increase your click-through rate.

People Also Ask 

In addition to featured snippets, Google's "People Also Ask" (PAA) box is another powerful SERP feature. These boxes appear when users search for a particular topic, offering them a list of related questions and answers. By appearing in the PAA box, your website can benefit from increased exposure and a higher likelihood of attracting new visitors.

Thanks to our high-quality, professional copywriting and ongoing SEO efforts, Hierographx was able to secure two featured snippets on Google. Our blog post "The Average Price of Website Design For Small Business" was featured for the search queries "average cost for small business website" and "average cost of website design for small business." These snippets alone have a combined search volume of over 600 searches per month.

But the benefits didn't stop there. Our well-crafted content also earned us about 150 placements in the "People Also Ask" SERP feature, further increasing our visibility and driving more traffic to our website.

While it's true that there's an element of luck involved in landing featured snippets and PAA placements, the importance of skill cannot be overstated. By consistently producing high-quality, engaging content that is optimized for search engines, you significantly increase your chances of securing these coveted positions.

Regular, quality SEO blogging is the foundation for achieving this success. By targeting specific keywords, providing valuable information to your audience, and optimizing your content for search engines, you'll be well on your way to dominating SERP features like featured snippets and "People Also Ask" boxes.


At Hierographx, we understand the power of SEO blogging and its potential to dramatically improve your online presence. By consistently publishing high-quality, optimized content, businesses can not only improve their search rankings but also unlock the added benefits of featured snippets and "People Also Ask" SERP placements.

Remember, securing these coveted positions can be a mix of luck and skill, but with dedication, persistence, and a commitment to producing quality content, you're more likely to enjoy the fruits of your labor. As your website garners more visibility, you'll attract more visitors and, ultimately, increase conversions and grow your business.

To maximize your chances of success, consider partnering with an experienced website design and online marketing company like Hierographx. Our team of professional copywriters and SEO specialists can help you create a comprehensive SEO strategy, craft engaging blog content, and optimize your website to improve your search rankings and dominate the SERP features.

By leveraging the power of regular, quality SEO blogging, your business can benefit from the increased visibility and authority that comes with featured snippets and "People Also Ask" placements. So, make the investment in your online presence, and watch your business reap the rewards of a well-executed SEO blogging strategy.

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