Do you know how businesses get more website visitors?

It’s all thanks to search engine results. Many new visitors discover websites by clicking through the link when it comes up on their Google search results page. 

Ask any local SEO company in Michigan, and they’ll tell you that this is why search engine optimization (SEO) is non-negotiable. To fully take advantage of SEO, it’s crucial to improve your keyword optimization.

One of the best ways to do this is by using long-tail keywords.

Introduction to Long-tail Keywords

Long-tail keywords are longer and more specific search phrases. 

For example, “dog food” and “organic dog food” count as shorter or simpler keywords. On the other hand, “how to make easy homemade dog food” and “where to buy organic dog food in Saginaw” are long-tail keywords.

Long-tail keywords tend to have a lower search volume. This means you have low competition, making it a bit easier to rank higher on the search results page and get clicks. 

Creating Content Around Long-tail Keywords

In order to optimize for long-tail keywords, you need two things. First, you need the right long-tail keywords. Second, you need to have the right content to use them in. You can’t just stuff long-tail keywords in randomly on your website.

Do Your Research

You can find the right long-tail keywords to optimize for by using the shorter keywords you already have. To do this, you also need to understand your audience and learn what they search for online. 

There are plenty of keyword research tools online that can help you find the right specific terms to use. Working with an experienced SEO service in Michigan will also help improve your keyword and SEO strategy.

Answer the Question

Long-tail keywords usually take the form of a question. One of the most natural ways to target these long-tail keywords and optimize your website for them is simply by creating value-adding content that answers the question.

Blog posts that satisfy the question not only helps bring in the right people to your website but also helps you build your reputation as an authority on the topic with them.

Create a Series of Content

One good piece of content rarely does the job. It’s better to create a series of related posts, with each one focusing on various but still closely related long-tail keywords. For this, select topics and keywords that are not only related to each other but also to your business, product, or area of expertise.

This allows you to continue using long-tail keywords even in content that may not directly answer the question, all by referencing past content you’ve made.

Test, Research, and Reoptimize 

Once you’ve created your content, make sure to look into how it ranks for the long-tail keywords you’re using. Use this data to further improve the content as necessary or make similar posts if it ranks well. Further research may also help you find new long-tail keywords to optimize for and keep your content fresh.

Final Thoughts

Long-tail keyword research and content creation is an essential part of any SEO and content marketing strategy. The key to capitalizing on long-tail keywords is creating high-quality and highly relevant content for your target audience.

If you need help with your long-tail keyword research or content creation you can reach out to our Michigan SEO company, Hierographx, and let our team of SEO experts take care of it.